Nuts about Rice

Consumers in Japan have a great appreciation for high-quality white rice. In fact, that there is an entire market for rice cookers costing over $300. These high-end rice cookers are like XBOX-es for housewives. The newest entry into the field is from Toshiba. The machine costs over $800 and took more than four years to develop. This is all very fascinating. I’m not usually a rice eater because it’s carb-heavy; but whenever I go to Japan I can’t help but eat at least a bowl of rice with each meal. I appreciate how everything is an art to the Japanese and they demand the best things in life. You can read up on the high-end Toshiba rice cookers at wsj.com.